Best Practices for Moderating an Online Focus Group
Expert guidance and tips to successfully interview and get good qualitative insights online.
This guide includes the following sections:
- Creating a discussion guide that really works in an online environment
- How to ladder questions to get to the real "why" and the important insights
- Getting your technology set properly
- Levering the online video platform to make your job easier
Online focus groups are the new normal and you'll be surprised how much money they can save you while being more effective.